Video is becoming increasingly popular with brands and businesses as an effective marketing tool. With YouTube ranking as the third most popular social media platform in 2024 thanks to 2.49 billion Monthly Active Users, and TikTok following closely in sixth place, it’s obvious that if you’re not utilising video, you should be.
Here are some reasons why video marketing is such a hit in 2024, with tips on how to get started.
Videos Grab Your User’s Attention
Put simply, video is one of the most engaging forms of content. A crucial aspect of marketing is being able to grab your audience’s attention quickly and hold it. High-quality video content is capable of doing this and can make users aware of your brand, products and services.
You Can Tell a Story
If you have a story to tell, using video is one of the best ways to do this. Brands with powerful messages they want to get across can do this with the help of visuals, music, and emotive messaging and language. Businesses with a product or deal they wish to showcase can do so more effectively with video. Think about if you were buying a house, would you be more likely to click on a video tour of the property or an image?
Video Content Is Highly Shareable
When you think of the term “viral content”, it’s likely a video comes to mind. Videos are easy for others to share and this means that those who don’t already know about your brand can discover it. This is more likely for video content that is engaging, relevant to the viewer you’re trying to target, and offers something to the viewer, whether that be information or entertainment.
So, how should brands market themselves with video?
Well, the first thing we would suggest is that you are clear on the purpose of the video and how it fits into your wider marketing strategy. We've seen plenty of brilliant marketing assets produced that end up falling by the wayside because the action plan isn't clear. You definitely don't want to spend your budget on something you don't use! Pre-production & planning is key and we can certainly help you nail that brief.
Secondly, use skilled video production professionals for quality results. At Recall Marketing, we partner with Big Egg Films most recently we worked on a campaign for our client Iopt showcasing the ways their services are helping tenants, landlords and housing associations with cutting-edge technology.
Once you’ve crafted your video assets, now is the time to execute your plan. The marketing channels that you select should be aligned with the objectives of your campaign, and importantly your business. This is where we came into play when working with Big Egg Films. We decided on the most effective strategy to use to integrate the video content into Iopt’s marketing plan.
Don't forget that if your video is going online, (let's face it 99 times out of 100 it is). Make sure the video is best optimised for SEO. In the same way you would ensure a blog post is optimised with keywords and other ranking factors, videos can be optimised to have a better likelihood of ranking on YouTube and Google. Tactics that can help include writing keyword-rich titles and descriptions, using eye-catching video thumbnails, and above all else, ensuring your videos are high-quality and relevant.
At Recall Marketing, we’re always looking for ways to enhance our client's marketing efforts with video and other innovative methods. If you’re considering a marketing campaign for your business, get in touch with us and we can talk through some ideas on how we can help you with this content marketing service.
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